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The Barcode Podcast is presented by Titanium CPG Insurance. Titanium protects forward-thinking consumer brands with a range of commercial insurance products and risk management services designed specifically for natural and organic food and beverage companies. Learn more at

When it comes to scaling a business, many of our guests have had experience taking a product that has gained a foothold in a small, local market and then scaling it to a national market. Our guest on today’s episode of the Barcode Podcast, Lilly Wunsch, knows a great deal about how to scale a company but has had the unique experience of taking a product in a category that didn’t exist and not only helping establish the category but has led that product to scale. And she’s done this not just once but with two different products to scale – Fourth and Heart ghee and now OHi bars.


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