WHO WE ARE

Barcode produces information resources and facilitates strategic relationships that increase the probability of startup success.

We are a group of product entrepreneurs of all stripes and stages joined by our desire to equip emerging consumer brands and to learn from one another.

Attend a free monthly startup workshop at Barcode HQ in Austin, TX, or join our membership to start connecting with like-minded CPG entrepreneurs across the country.

Ben Ponder

Co-Founder & CEO

Ben Ponder was COO at Siete Family Foods and CEO at SKU. He is also the Founder & CEO of Titanium CPG Insurance. He has a PhD in Communication Studies from Northwestern University.

Chad Woolery

Co-Founder

Chad Woolery is VP of Sales at Siete Family Foods. Previously, he led sales efforts for Sambazon, Madécasse, and RIPE. He also consulted with early-stage beverage brands for LA Libations. He has a BS in Management Information Systems from Texas Tech University.

Christian Koehlinger

Swiss Army Knife

Christian Koehlinger was Director of Business Operations at Macauley Technologies. She has a BA in English and Behavioral Science from Concordia University.

MATT PANERA

Multimedia Producer

Matt Panera was a Morning Show Producer for iHeartMedia. He has an AS in Recording Arts from Full Sail University.

Suzanne Barrett

Financial & Accounting

Ava Ponder

Multimedia Intern

Jacob Watson

Multimedia Intern