Barcode produces information resources and facilitates strategic relationships that increase the probability of startup success.

We are a group of product entrepreneurs of all stripes and stages joined by our desire to equip emerging consumer brands and to learn from one another.

Attend a free monthly startup workshop at Barcode HQ in Austin, TX, or join our membership to start connecting with like-minded CPG entrepreneurs across the country.

Ben Ponder

Co-Founder & CEO

Ben Ponder was COO at Siete Family Foods and CEO at SKU. He is also the Founder & CEO of Titanium CPG Insurance. He has a PhD in Communication Studies from Northwestern University.

Chad Woolery


Chad Woolery is VP of Sales at Siete Family Foods. Previously, he led sales efforts for Sambazon, Madécasse, and RIPE. He also consulted with early-stage beverage brands for LA Libations. He has a BS in Management Information Systems from Texas Tech University.

Christian Koehlinger

Swiss Army Knife

Christian Koehlinger was Director of Business Operations at Macauley Technologies. She has a BA in English from Concordia University.