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Barcode produces information resources and facilitates strategic relationships that increase the probability of startup success.

We are a group of product entrepreneurs of all stripes and stages joined by our desire to equip emerging consumer brands and to learn from one another.

Ben Ponder

Co-Founder & CEO

Ben Ponder was COO at Siete Family Foods and CEO at SKU. He is also the Founder & CEO of Titanium CPG Insurance. He has a PhD in Communication Studies from Northwestern University.

Chad Woolery


Chad Woolery is VP of Sales at Siete Family Foods. Previously, he led sales efforts for Sambazon, Madécasse, and RIPE. He also consulted with early-stage beverage brands for LA Libations. He has a BS in Management Information Systems from Texas Tech University.


Multimedia Producer

Matt Panera was a Morning Show Producer for iHeartMedia. He has an AS in Recording Arts from Full Sail University.

Suzanne Barrett

Financial & Accounting

Ava Ponder

Multimedia Intern