Welcome to The Barcode Podcast, where our sole purpose is to educate and equip emerging consumer brands so they have the knowledge and tools they need to thrive in the marketplace. Today, we’re revisiting one of our Barcode events from a few months back.
Our guest in this episode is Tucker Max. Tucker is an author and the co-founder of Scribe Media – a company that helps people write and publish their books. Prior to founding Scribe, Tucker had a couple of memoirs on the New York Times bestseller list and knows a thing or two about our topic today – getting the word out about your brand.
So often, I advise early-stage consumer product companies who believe that if they can just get the right publicity, the right article in the newspaper, or become one of Oprah’s favorite things – all of their issues with their business will be solved. But as Tucker shared with our live audience, and as you’re about to hear, it’s just not the case. People care about how your product will solve their problems.
And a quick note, this is a recording of a live event…and the guest is Tucker Max…so there is some colorful adult language throughout the conversation. Just giving you a heads up in case you need to grab some headphones before you listen.