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There are lots of reasons why people go out on a limb and create a startup. Conversely, there are relatively few possible outcomes of a startup. You’re either going to fold, hold, or get sold. In most cases that I see, founders imagine eventually selling their company to a strategic acquirer or a private equity firm.

A fundamental principle here at Barcode–and one that I think translates well to other areas of our lives–is “begin with the end in mind.” A few months back, we did a live Barcode workshop addressing this important issue: how do you architect a successful exit years before the exit MIGHT happen?

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